Online does digital – summer party with WOW effect

A fresh brand identity for the start of a new era.

At yesterday’s summer party, we celebrated the beginning of a new chapter in the company’s history with over 100 guests. Besides the inspiring keynote by Balz Zürrer (CEO), the keynote by Maciej “MJ” Jedrzejewski (AI Consultant), an experienced expert in the field of artificial intelligence, was a highlight of the evening and perfectly matched the company’s future focus on AI solutions and innovative technologies.

The surprise of the evening was the unveiling of Online’s new brand identity with the raising of the new flag and the live launch of the revamped website.

The revamped logo subtly reflects the brand’s evolution over the past 25 years, while the claim “macht digital” underscores the expertise of Online. The new branding is fresh and innovative, but at the same time down-to-earth and approachable. Like Online itself.

“Our evolution is a reflection of our passion for technology and our dedication to our employees, customers and partners. We are committed to delighting users and delivering value with our digital solutions.”

Balz Zürrer


With this significant move, Online is ushering in an exciting phase of growth that will lead not only the company, but also its customers, into the future. A special thanks to the incredibly talented creative agency Family Agency, who worked closely with us to develop this unique brand identity. It’s worth taking a look at!

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