Sales and service processes will be greatly simplified for BERNINA retailers in the future thanks to our AI chatbot.
BERNINA, one of the leading suppliers in the sewing and embroidery machine industry, already relies on a dealer portal developed online for cooperation with more than 2000 dealers in over 100 countries. This B2B solution for sales, ordering, payment and service is now being supplemented with an AI chatbot.
The new AI chatbot “BERNINA Mate” provides BERNINA retailers with information about service, repairs, spare parts, sales and marketing. In addition to the usual text input, the chatbot can also be communicated with naturally via voice input.
The AI chatbot answers an operating question about a BERNINA 7 by not only providing the correct excerpt from the user manual, but also playing the explanatory video directly at the correct time stamp.
The AI chatbot quickly provides high-quality answers to questions about:
- Service & repair processes
- Sales & ordering processes
- Technical information
- Service Manuals
- Firmware updates
- User manuals
- Product information
- Documents for sales support
- Promotions
- Prices
- Training
- Marketing documents
The AI chatbot answers a question about repairing a bernette b44.
The AI chatbot helps a BERNINA dealer to find the latest firmware for a BERNINA 790 Pro. This facilitates the onboarding of new retailers.
How retailers and BERNINA benefit from the AI chatbot
24/7 customer service
The AI chatbot is available around the clock. Questions or technical problems are solved immediately.
Intelligent image and video processing
The AI chatbot not only provides the correct excerpt from the user manual for operating questions about BERNINA products, but also plays the explanatory video directly at the correct time stamp.
Important insights and analysis for BERNINA
By analyzing the interactions between retailers and the AI chatbot, BERNINA can gain valuable insights into frequently asked questions, common problems and the needs of retailers. This data can be used to continuously improve products and services.
Strengthening the market position
By using an advanced AI chatbot, BERNINA sets itself apart from the competition and positions itself as an innovative market leader.
Technical features of the AI chatbot “BERNINA Mate”
- high quality answers
- Rating feature for answers for the purpose of quality assurance and optimization
- High data protection thanks to Microsoft Azure OpenAI
- No language barriers
- Generative AI for natural language processing
- 100% cloud service on Microsoft Azure
Another investment in the future
The optimization of sales, service and dealer training leads to greater efficiency, cost savings and improved quality of customer care. This makes BERNINA and its dealers future-proof and competitive in a dynamic market environment.
This new service in the dealer portal is another significant differentiating factor for BERNINA compared to its competitors.
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