{"id":7388,"date":"2023-02-22T15:40:00","date_gmt":"2023-02-22T14:40:00","guid":{"rendered":"http:\/\/www.online.ch\/success-story\/ecommerce-and-customer-portal-for-the-steel-trade\/"},"modified":"2026-02-26T14:52:28","modified_gmt":"2026-02-26T13:52:28","slug":"ecommerce-and-customer-portal-for-the-steel-trade","status":"publish","type":"success_story","link":"https:\/\/www.online.ch\/en\/success-story\/ecommerce-and-customer-portal-for-the-steel-trade\/","title":{"rendered":"eCommerce and customer portal for the steel trade"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SCHMOBI is taking the step towards becoming a digital company.<\/h2>\n\n\n<p class=\"lead bd-9toxrgpimi61n55vjqej3seko7rf0h wp-block-bd--- wp-block-bd-block-624\">SCHMOLZ + BICKENBACH Stahlcenter AG (SCHMOBI) is the leading steel trader in Switzerland. With our innovative online solution &#8211; the steel portal &#8211; SCHMOBI is responding to the changing purchasing behaviour of customers.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Our solution<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sophisticated article quick search<\/li>\n\n\n\n<li>Structured product finder and configurator<\/li>\n\n\n\n<li>Material availability from stock visible in real time<\/li>\n\n\n\n<li>Around-the-clock access to all order documents<\/li>\n\n\n\n<li>Clear contract platform for simple and fast material call-offs<\/li>\n\n\n\n<li>Advice and service via live chat<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Features of the customer portal<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>News feed for internal communication to all employees<\/li>\n\n\n\n<li>Process organization and quality management system according to the ISO 9001:2015 standard, management of all submission and verification documents<\/li>\n\n\n\n<li>Ticketing system for IT support, maintenance in operation and corrections in time recording<\/li>\n\n\n\n<li>Calendar with key dates throughout the fiscal year, including online registrations for team events<\/li>\n\n\n\n<li>Clear project platform and team workspaces<\/li>\n\n\n\n<li>Central contract storage<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How SCHMOBI benefits from the eCommerce platform<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showing the enormous breadth and depth of the assortment thanks to visibility in the product finder and article quick search<\/li>\n\n\n\n<li>Increased customer loyalty thanks to more transparency (24\/7)<\/li>\n\n\n\n<li>Process optimization and efficiency improvements<\/li>\n\n\n\n<li>Brand awareness as an innovative company and progressive employer with modern IT tools<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"onbox bd-8dwgmcafrddrnrh06cfj9rt76o6oet wp-block-bd--- wp-block-bd-block-1375 bd-resizeobserve\"><p class=\"bd-0yf56vja20h0ixeh5qo1bjqsdxrcsj\">&#8220;We want to continue selling steel successfully in the future &#8211; online and offline. Our new online portal is to be a decisive success factor in this. The agile approach led sprint by sprint to the goal &#8211; the successful go-live.&#8221;<\/p><p class=\"bd-tm1tjrn4bjl3j4e9ftard2js1tnvo8\">Thomas Pl&#xFC;ss<\/p><p class=\"bd-3rekxr7mpfb5v8uosfop4fte9192pf\">Responsible Marketing\/Communication, <br>SCHMOLZ + BICKENBACH Stahlcenter AG<\/p><\/div><\/blockquote>\n","protected":false},"featured_media":6759,"template":"","categories":[89,132],"class_list":["post-7388","success_story","type-success_story","status-publish","has-post-thumbnail","hentry","category-ecommerce-pim-customer-portal","category-retail-consumer-goods"],"_links":{"self":[{"href":"https:\/\/www.online.ch\/en\/wp-json\/wp\/v2\/success_story\/7388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.online.ch\/en\/wp-json\/wp\/v2\/success_story"}],"about":[{"href":"https:\/\/www.online.ch\/en\/wp-json\/wp\/v2\/types\/success_story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.online.ch\/en\/wp-json\/wp\/v2\/media\/6759"}],"wp:attachment":[{"href":"https:\/\/www.online.ch\/en\/wp-json\/wp\/v2\/media?parent=7388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.online.ch\/en\/wp-json\/wp\/v2\/categories?post=7388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}