What developments are truly transforming businesses? And how are decision-makers addressing the opportunities and challenges surrounding AI, digitalization, leadership, and transformation?
In the podcast ‘shift – Das Signal im Rauschen’, Balz Zürrer talks to leading figures who are actively shaping change. The focus is on candid discussions about experiences, groundbreaking decisions and practical lessons learnt.
Together with the LinkedIn newsletter of the same name, ‘shift’ provides guidance on the developments that really matter to businesses and executives.
Listen now and subscribe
The host behind shift
Balz Zürrer
Group CEO of the Online Group
Founder and President of the HSG Alumni AI Club
Balz Zürrer is Group CEO of the Online Group, an entrepreneur, a member of the board of directors, and a speaker. For many years, he has been exploring the impact of digitalization, AI, and technological change on businesses and leadership. As a strategic advisor, he supports companies and executives through strategic transformations.
He is also the founder and president of the HSG Alumni AI Club, Switzerland’s largest business AI community. He is interested not only in what is technologically possible, but above all in what these changes mean for people, collaboration, and corporate leadership. He brings this perspective to his conversations with guests as the host of “shift.”
In Conversation with Peter T. Sany
Published on July 21, 2026
A conversation about leadership and lifelong learning, about people and change, about risks, mistakes, and uncertainty, and about what constitutes good leadership in the age of AI.
A GUEST AT SHIFT
Peter T. Sany
Visionary, top international executive and executive advisor
Peter T. Sany has more than 40 years of international leadership and transformation experience. As CIO and CTO, he has worked for companies including Novartis, Deutsche Telekom, UBS, and Swiss Life. He also served as CEO of the international industry network TM Forum. Today, he supports executives and companies as an executive advisor, mentor, and keynote speaker.
However, his experience is not limited to the boardroom: As a high-altitude mountaineer, Peter T. Sany is also familiar with situations in which orientation, endurance, trust, and clear decision-making determine success.
In a conversation with Balz Zürrer, he reflects on these experiences and highlights what executives can take away from them in terms of transformation, leadership, and their own decision-making.
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Work Trend Index 2026: How AI Is Affecting People and Swiss SMEs
Published: July 21, 2026
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
A Guest on shift
Peter T. Sany
Visionary, top international executive and executive advisor
Peter T. Sany has more than 40 years of international leadership and transformation experience. As CIO and CTO, he has worked for companies including Novartis, Deutsche Telekom, UBS, and Swiss Life. He also served as CEO of the international industry network TM Forum. Today, he supports executives and companies as an executive advisor, mentor, and keynote speaker.
However, his experience is not limited to the boardroom: As a high-altitude mountaineer, Peter T. Sany is also familiar with situations in which orientation, endurance, trust, and clear decision-making determine success. In conversation with Balz Zürrer, he connects these experiences to the central issues of modern corporate leadership and digital transformation.
Work Trend Index 2026
Published: July 21, 2026
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
A Guest on shift
Peter T. Sany
Visionary, top international executive and executive advisor
Peter T. Sany has more than 40 years of international leadership and transformation experience. As CIO and CTO, he has worked for companies including Novartis, Deutsche Telekom, UBS, and Swiss Life. He also served as CEO of the international industry network TM Forum. Today, he supports executives and companies as an executive advisor, mentor, and keynote speaker.
However, his experience is not limited to the boardroom: As a high-altitude mountaineer, Peter T. Sany is also familiar with situations in which orientation, endurance, trust, and clear decision-making determine success. In conversation with Balz Zürrer, he connects these experiences to the central issues of modern corporate leadership and digital transformation.
Work Trend Index 2026: How AI Is Affecting People and Swiss SMEs
Published: July 21, 2026
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
A Guest on shift
Peter T. Sany
Visionary, top international executive and executive advisor
Peter T. Sany has more than 40 years of international leadership and transformation experience. As CIO and CTO, he has worked for companies including Novartis, Deutsche Telekom, UBS, and Swiss Life. He also served as CEO of the international industry network TM Forum. Today, he supports executives and companies as an executive advisor, mentor, and keynote speaker.
However, his experience is not limited to the boardroom: As a high-altitude mountaineer, Peter T. Sany is also familiar with situations in which orientation, endurance, trust, and clear decision-making determine success. In conversation with Balz Zürrer, he connects these experiences to the central issues of modern corporate leadership and digital transformation.
Work Trend Index 2026
Published: July 21, 2026
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
A Guest on shift
Peter T. Sany
Visionary, top international executive and executive advisor
Peter T. Sany has more than 40 years of international leadership and transformation experience. As CIO and CTO, he has worked for companies including Novartis, Deutsche Telekom, UBS, and Swiss Life. He also served as CEO of the international industry network TM Forum. Today, he supports executives and companies as an executive advisor, mentor, and keynote speaker.
However, his experience is not limited to the boardroom: As a high-altitude mountaineer, Peter T. Sany is also familiar with situations in which orientation, endurance, trust, and clear decision-making determine success. In conversation with Balz Zürrer, he connects these experiences to the central issues of modern corporate leadership and digital transformation.
