Faster implementation of customer wishes in B2B eCommerce

Cloud solutions quickly bring business benefits

With cloud solutions and low-code applications, you are able to quickly respond to changing customer needs.In the webinar video, we explain how to adapt business processes in no time and achieve benefits for internal and external stakeholders.

Thanks to the innovative low-code method, you can click together internal and external processes between different systems without any programming knowledge – and thus implement the wishes of your customers in eCommerce easily and promptly.

Balz Zürrer begins by discussing the business benefits of cloud solutions. Thanks to the low-code concept and 300+ standard interfaces to the most important peripheral systems, new digital processes can be implemented in a short time. Cloud solutions impress with high-value features such as bot, artificial intelligence (AI) and cognitive search.

Agile processes that are oriented to customer needs

The business world is dynamic – customer needs change rapidly. This requires an agile response to new circumstances. Low code solutions offer the optimal tool to quickly respond to new requests.

Some examples from practice:

  • Self service for customers for various processes (incidents, returns, etc.)
  • Sales manager wants to be informed by mail when customer A orders or orders over X CHF arrive
  • CEO App with the biggest shopping carts and new customers this month
  • Bot as a new user interface

A practical example: Automating incident reporting

In this case, Balz Zürrer and Michael Meyer show how a business process can look like using the example of an incident. In the process, a customer fills out a form (Incident) on Portal4Industry. The request is automatically transferred to a SharePoint list in the customer service department. From there, the request is prioritized and various follow-up processes can be triggered depending on the level of importance. Some examples: Push-up notifications, mails and Planner Tasks. The process sequences and the integrated systems can be configured flexibly and without programming knowledge at any time.

Costs and workload of the cloud solutions

The processes can be created in a matter of hours to days. The licensing costs for the required technologies are already included in many Microsoft 365 enterprise licenses.

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